Websites for local service businesses
Get found by the people already looking for you.
Latarnia Strategy builds websites for small businesses — and handles the part most people forget about, which is making sure anyone actually sees them.
Three things: get found, get chosen, stay found. A website is only the middle one. Plenty of businesses have a decent site and no traffic — and fixing that costs less than building anything new.
The free check is four questions and no email required. It tells you what to fix first.
Run by Sara Wroblewski. One person, not an agency — so the person you talk to is the person doing the work.
Free check
See where your business stands
Four questions, no email required. The result shows what to fix first — including the things you can do yourself for nothing.
Question 1 of 4
Do you have a website?
Any website. A single page counts.
How it works
Three things, in order
Most people call a web designer first. That is usually step two — and skipping step one is why a lot of nice websites sit there with nobody looking at them.
Where most people start
Right now, most of your work comes from people who already know you
The work is good. The problem is everyone else. Someone searching for what you sell never comes across you — and if they do, there is not enough there to convince them to call.
- Almost all your work comes from word of mouth
- Competitors show up above you in search
- You are not sure what people see when they look you up
First, and mostly free
Fix the Google listing
When somebody searches your name, or searches your trade plus your town, Google shows a box with your hours, phone, photos, and reviews. That box gets seen far more than any website. For most businesses it is half filled in, or wrong, or was never claimed at all.
- Claim the listing and fill in every field
- Correct hours, phone, and address everywhere they appear
- Add real photos of the business
- Set up a simple way to keep getting reviews
Then, the part people think of first
Build the website
Now that people are finding you, the site has one job: turn a visitor into a phone call. It has to load fast on a phone, say plainly what you do and where you work, and show real photos rather than stock images.
- Written in plain language, not marketing language
- Photographed on site, at your business
- Loads quickly on a phone with bad signal
- One obvious next step on every page
Then, the part almost everyone drops
Keep it going
A page that has not posted in eight months looks closed. Staying visible is mostly about consistency, not about doing anything clever — and it is the easiest part to hand off.
- Posting on a schedule that is actually realistic
- Replying to reviews, good and bad
- Paid ads only when the numbers justify them
- A one-page summary each month of what changed
And that is the whole job.
Wherever you are on that list, we start from there. You do not have to be at zero, and you do not have to do all of it at once.
The honest part.
Sometimes a new website is not what you need. Some businesses have a perfectly good site and no traffic. Others have dozens of five-star reviews and no website connected to them at all.
That second one is an afternoon of work, not a project. If that turns out to be your situation, you will be told — even though it is the smaller invoice.
The offer
The Found-First 30-Day Website Sprint
For local service businesses. Everything above — the listing, the website, the follow-through — done for you in 30 days. One fixed price, agreed before anything starts.
Everything included
- $750
Google listing overhaul
Claimed, every field filled in, real photos added, and a simple system so reviews keep growing.
- $4,500
Custom website build
One job: turn a visitor into a phone call. Fast on phones, plain language, real photos of your business.
- $900
Plain-language copywriting
Written like you talk, not marketing language. Says what you do, where you work, and why to call.
- $600
Get-found basics
The behind-the-scenes setup so Google knows what you do, where you work, and who to show you to.
- $300
Launch check-in + monthly summary
A 30-day check-in after launch, plus the one-page monthly summary template so you always know what changed.
Plus two bonuses, free with this sprint
- $400
🎁 The Missed-Call Safety Net
A missed-call text-back so after-hours callers hear from you in minutes — instead of calling your competitor.
- $250
🎁 The 5-Star Follow-Up
The exact review-request wording and timing that actually gets answered, loaded and ready to send.
Total value
$7,700
You do not pay that. Most sprints land in the range below — your exact fixed price is agreed on a 15-minute call, before any work starts.
Only 4 new builds a month.
I am one person, so when the month is full, the next start date moves. If you want in soon, the call is the way to hold a spot.
The Live-and-Ringing Guarantee
If your site is not live within 30 days of our kickoff call, I keep working for free until it is. You do not pay for waiting.
What happens next: pick a time → we talk about your business for 15 minutes → you get an exact fixed price. No proposal waiting, no pressure.
Recent work
What clients say
Real businesses, real towns. Short stories, not marketing.
Plumber · West Bend, WI
Before: No website linked on the Google listing. 6 reviews from 2019.
After: Listing fixed, one-page site built, review requests going out after every job.
“She told me straight up I didn't need half of what I asked for. The phone rings more and I paid less than I expected.”
HVAC · Hartford, WI
Before: Old site that didn't work on phones. Competitors showed up first in search.
After: New site in 30 days, Google listing overhauled, posting twice a month.
“I finally understand what people see when they look us up. Customers mention the website now — that never happened before.”
Landscaper · Slinger, WI
Before: Great reviews, no website at all. Losing quote requests to competitors with sites.
After: Simple site with real job photos, quote form, review system in place.
“It just looks like us. No fancy words, no stock photos of someone else's crew. People call because it feels real.”
Placeholder stories — swap these for real client results as they come in.
What it costs
How pricing works
There is no price list here, because the honest answer depends on how many locations you have, what already exists, and whether a website is even the right thing. What follows is how the money works — which is usually the part people are actually worried about.
01
A fixed price, not an hourly rate
One number for the whole job, agreed after a short conversation. It does not move unless you ask for something that was not in the plan — and the cost of that gets agreed before any work starts.
02
Paid in stages, not up front
Part at the start, part in the middle, part when it goes live. You are never paying for work you have not seen.
03
The monthly part is optional and cancellable
Posting and looking after things after launch is a separate monthly cost you can stop any month. No contract, no notice period.
04
Everything is in your name
The domain, the hosting, the Google listing, the social accounts. You own all of it. If you ever want to walk away or hand it to somebody else, nothing is held hostage.
The guarantee
Live within 30 days of kickoff — or I keep working for free until it is.
Every project carries the Live-and-Ringing Guarantee. No fine print, no weasel words.
Book 15 minutesThe quickest way to a number is fifteen minutes on the phone. You get a realistic range on that call rather than waiting for a proposal.
Questions
Asked all the time
There's no price list, because the honest answer depends on how many locations you have, what already exists, and whether a website is even the right thing. The price is fixed before anything starts and paid in stages — and the fastest way to your exact number is fifteen minutes on the phone, not a proposal two weeks later.
Something else on your mind? Ask it on a 15-minute call.
Get in touch
Get in touch
Say what the business does and what is not working. Every message gets a reply within one business day.
What happens after you send
- 1A confirmation email arrives straight away, so you know it went through.
- 2Your business gets looked up the way a customer would look it up — before anyone replies.
- 3A real reply lands within one business day, about your business specifically.
Rather just talk?
Fifteen minutes, your business, an exact price range. No pitch deck.
Book 15 minutes(414) 248-6619
sara@latarniastrategy.com